An Unbeatable Match Masterclass
DURATION: 1 hour, 22 minutes
You will receive a recording of a masterclass which is a blueprint for a successful festival and award campaigns from a Member of HFPA (The Golden Globes).
How a strategically placed film in one of the top ten international festivals can lead to multiple nominations to the Golden Globes and the Oscars.
We hear it all the time: winner Golden Lion, Venice film festival, Palme d’Or, Cannes, best film, Toronto film festival: the premiere of a film in a specific festival is strategically planned to bring the attention necessary to start a campaign leading to the Golden Globes and Oscars. Emmys and Grammys tend to be different because television and music have their own different rules of exposure, but when it comes to the Golden Globes, and especially the Oscars, nothing creates a buzz among voters as those advertising circles over the title of a film in its release: winner, best picture, best actress, best actor, best screenplay. It was for example this year the case with the Japanese film Drive my car, whose victory for best screenplay award at the Cannes film festival started the path towards its recent victory as best non-English language film at the Golden Globe and a certain nomination, if not a victory, at the Oscar. The course will look at the history of how festivals played their role in a film publicity campaign, taking us through the choices by the marketing campaigns of the best film festivals in the world.